We're not allowed to see anything from Beijing before the opening ceremony. There was an outcry from Chinese bloggers when South Korean station SBS aired a minute of material shot at one of the rehearsals for the opening ceremony on August 8th. I am surprised - I would thought that snippets and teasers would be the way forward. But the BBC is already sharing from the Chinese capital on Youtube. BBC Sport's marketing campaign and titles for the forthcoming Olympic Games are based upon the traditional Chinese folklore 'Journey to the West'. The animation and music were produced by Jamie Hewlett and Damon Albarn.