Had a chance encounter with author, artist and poet Victor Keegan at the Forum Oxford meeting in October 2010. He gave a fascinating talk about his ambition to make a different kind of application for the iPad and iPhone, one that puts poetry into its proper location. He argues that poetry really comes alive when you read it in the location which is being described. I would argue that there's a great opportunity to take this idea even further by adding an option to hear the audio. Victor is also testing the business model for the iPhone apps. Will people pay a modest sum for a collection of great cultural material put into a logical context? I think they probably will. More information at Victor's website. Born storyteller this man. Always enjoyed his articles in the Guardian.