Interesting presentation by Indian born entrepreneur Vinod Kholsa. He says we should rely more on machine analysis of the data rather than just rely on expert opinion. Human diagnostic error is around 10-20%. Diabetes is not one disease, but a probably a dozen diseases with the same symptom - poor blood sugar control.
I like his point that often people want reduce risk to a point where they increase the probability of success so much that when it comes it is inconsequential. You usually make more money by focussing on the mission that just the financial rewards.
5 minutes 34 seconds into the video, he explains that just having facts on your side is not enough. You need powerful storytelling. The press especially are interested in an emotional connection.